Our Clients: West Suburban Bank

West Suburban Bank, of Chicago, was preparing a bilingual marketing campaign to promote a payroll card product to currently "unbanked" workers. WSB commissioned 600 Series to ensure the clarity of the campaign's message with a visual story of the product, how it works, and the benefits of adopting it.

As a part of developing the illustrations, we created a character set that could fit into and "humanize" the attractive and extremely formal graphic world that WSB's ad agency had created.

Introduction:

Life with and without the card

Part 2

The benefits of using the card.

Part 3

How to apply for the card.